The best that I can say about this French advertisement for tampons is that it is, err, very French . The tagline reads: "I am like a fish in water" , but I am not sure that this really helps all that much in getting the gist of the piece. Now, you must believe me when I say that I’ve thought long and hard [oohh err missus!] about this particular product promotion, but admit that I am no closer at answering the riddle that might unlock this particular enigma than when I began, and figure that I shan’t locate that answer any time soon. The most obvious answer harks back to grubby schoolboy locker room jokes, but to my knowledge – and I say this as someone who remains a grubby schoolboy at heart – grubby schoolboys do not represent a significant proportion of the market share of feminine hygiene products . No, I figure that is women who buy tampons (see, all of that taxpayers’ money wasn’t wasted on my education). As it is women that buy the tampons, it must be women that t...