I am kind of lost for words when it comes to today's ad. The kindest thing that I can say is that they image and tagline combination seems somewhat poorly chosen. I know that society is used to the sexualisation of wee bairns in this heady age of Bratz, Brittany and bellbottom trousers [look, I've had a long day, all right, and alliteration sells papers].
Yet the notion of childlike innocence as a signifier for getting one's horn on, as advanced in the obviously liberal 1970s is off-putting to those of us with [warning: universal moral judgement coming up] healthy regard for what is or is not sexy.
[Note: the one thing that amused me most about this ad, was the resemblence in make up with some of Bill Henson's models, you know, the ones that were in no way meant to be 'sexy'...]
Comments
It is peace in Mumbai at last.
Thank you for all your prayers and good wishes.
Pray for all those who lost their lives and may God give strength to their near and dear ones to bear their irreparable loss.
Ciao
Diederick
Magiceye, let’s hope that it lasts.
USelaine, it’s hard to see how you’re doing anything with this ad other than legitimising some pretty dodgy behaviour.
Phallologcentrism, it’s the bane of human society!
Diederick, I don’t think that something this blatant would be allowed in Australia these days. That said, every day we are bombarded by images that sexualise children in both subtle and unsubtle ways (e.g. Bratz dolls, some of the kids TV shows etc).