Have you been half asleep and have you heard voices? I've heard them calling my name. Is this the sweet sound that calls the young sailors?

I was greeted with a far lovelier scene out on the fire escape this morning. No doubt, you will recall the snow photographed yesterday. Well, it is still there! Only this time, it had a friendly rainbow there to keep it company.

I want to share with you all part of my day. I just went to a launch of a campaign designed by, and aimed at, 'young people'. It was an open thing, hip and happening. There were TV cameras there, lots of money thrown at glossy brochures, stickers, stick-on tattoos, a new-fangled website, carry bags, magnets, the lot. The central component is a website projected as a 'multimedia portal for young people by young people' and by and large, they have done a reasonable job in their task, I wouldn't want to suggest otherwise.

The thing that I have to note though is the audience. As I said, it was an open launch that was promoted widely. There were tables full of grub and drink for people to pick over. So who was there?

Conservatively, I would wager that (paid staff of the launching organisation exempted, also noting that I myself was there as part of my job), at 31 I would have been the youngest by at least 20 years. In terms of non-drug and alcohol sector employees (the 'general public'), the average age of the punters would have been 75. This would be the long familiar crowd of bored, lonely and (most of all) hungry that attend free events for a feed and a chat.

Question of the day? Well, after a half-hour multimedia extravaganza – a rich visual and audio walk through the site and all of its features – one old dear said, (and you really have to read this in a withered old ladies voice), "one question young lady, has all of this got something to do with computers then?"