We are all familiar with the de rigueur image of the bon vivant bourgeois doyen of dress tossing about bon mots with élan in a blasé way to every belle and brunette that draws the eye. Imagine the mise en scène : through the milieu you see a mélange of men in a mêlée . No, it’s not a ménage à trios , only one monsieur imagining presenting a montage of himself to some nouveau riche mademoiselles during Mardi gras . The Frogs trade in on this cachet of style, presenting themselves fashionable entrepreneurs , using it carte blanche as they recline on the chaise longue gobbling hors d'Å“uvres , when in fact they are nothing more than charlatans ! Oh, I know that it is not du jour to say it, but rest assured that today’s ad is but the first in a dossier of disaster. Whether a chauffeur or a clique of chefs en route tp a club, this cliché of chez chic is a shonk ! Consider this communiqué a future concordat a coup (of sorts). Consider this a coup de grace ...