Tuesday, August 10, 2010

Ads that I like: # 110


We are all familiar with the de rigueur image of the bon vivant bourgeois doyen of dress tossing about bon mots with élan in a blasé way to every belle and brunette that draws the eye.

Imagine the mise en scène: through the milieu you see a mélange of men in a mêlée. No, it’s not a ménage à trios, only one monsieur imagining presenting a montage of himself to some nouveau riche mademoiselles during Mardi gras.

The Frogs trade in on this cachet of style, presenting themselves fashionable entrepreneurs, using it carte blanche as they recline on the chaise longue gobbling hors d'œuvres, when in fact they are nothing more than charlatans!

Oh, I know that it is not du jour to say it, but rest assured that today’s ad is but the first in a dossier of disaster. Whether a chauffeur or a clique of chefs en route tp a club, this cliché of chez chic is a shonk!

Consider this communiqué a future concordat a coup (of sorts). Consider this a coup de grace to the empty claim of haute couture! Not so much a critique as a dénouement

So yes Frenchies: J’accuse!

Don’t be fooled! This is a faux façade, presented as a fait accompli to suckers afraid of making a faux pas or gaffe in front of others, less they be assumed gauche.

Your snide approach can’t threaten by joie de vivre, for I have a laissez-faire approach to style; a liaison that suits me fine. I might not be au fait or adroit with the ed de cologne, not avant-garde when it comes to slacks or synthetic fabrics

No, when it comes to style the French offer but a pastiche. That’s right, they’re poseurs! Protégés of fashionistic provocateurs Raconteurs extolling an empty raison d'être. In lieu of any evidence otherwise, I’ll keep going as I am, thank you very much.

Je ne regrette rien!

4 comments:

Who Is Afraid of Alfred Hitchcock? said...

Bonjour! Chris...
Merci, pour les partager avec vos lecteurs...un étrange et ad très désuet ...
DeeDee ;-D

Who Is Afraid of Alfred Hitchcock? said...

Oops! I have spelled your name incorrectly...Kris...
ahh!...your wonderful "wit" is on display.
DeeDee ;-D

Roddy said...

The height of culture. I dressed just this way, early seventies. Right down to the well kept moustache.

Kris said...

DeeDee, it is common enough...

Roddy, I remember the photos.