If there’s one thing I think most people can agree upon, I think that it is how we just don't see enough explicit violence towards women in advertisements these days. As this ad indicates, a thrashing for failing to ensure the coffee was fresh was once clearly a beatable offense. What I particularly like is – if you look very very closely – she appears to be enjoying her beating. She knows that she’s done the wrong thing. She’s sorry. She appreciates that her husband cares enough to remind her. They just don’t make ads like this anymore, and the world is clearly worse off for it!.