Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their stories.
Echidna on the prowl. Melbourne Zoo, April 2011. No not an enchilada . Nor an anteater . Not a hedgehog . And no, it isn't a porcupine . It is not a practical joke, pincushion or extradimensional being who only can reach Earth's reality through a schism in time and space. It is a monotreme. It lays eggs, but feeds its baby milk. It feeds its baby milk but it doesn't have nipples. It is an echidna . They live in Tasmania, but don't make very good pets.