I am kind of lost for words when it comes to today's ad. The kindest thing that I can say is that they image and tagline combination seems somewhat poorly chosen . I know that society is used to the sexualisation of wee bairns in this heady age of Bratz, Brittany and bellbottom trousers [look, I've had a long day, all right, and alliteration sells papers ]. Yet the notion of childlike innocence as a signifier for getting one's horn on , as advanced in the obviously liberal 1970s is off-putting to those of us with [ warning: universal moral judgement coming up ] healthy regard for what is or is not sexy . [Note: the one thing that amused me most about this ad, was the resemblence in make up with some of Bill Henson's models, you know, the ones that were in no way meant to be 'sexy' ...]