The descriptions in today’s ad are top notch. Only the best adman in the business could get some of this stuff across the line. As a lifelong non-smoker, for the most part the images promoted here are the antithesis of smoking in my mind. Read the descriptions to yourself, and even better, read them in a husky, feminine voice. Go on, you know that you like doing that: the 'coolness ' the ' true mildness ' the ' ripe, delicate taste and fragrance of smoking pleasure at its best '. Oops , excuse me; I think I've just climaxed... Right, where were we? Yeah, the whole thing screams what French literary ( wankery ) types call jouissance . Looking back at some of these ads, I can actually get some sort of sense of how something as unappealing (on so many levels) as smoking cigarettes managed to become so popular. If it weren’t quite so tragic, it rightly could be recognised of one of human history’s greatest achievements! I also like the notion of 'more sm...