The descriptions in today’s ad are top notch. Only the best adman in the business could get some of this stuff across the line. As a lifelong non-smoker, for the most part the images promoted here are the antithesis of smoking in my mind.
Read the descriptions to yourself, and even better, read them in a husky, feminine voice. Go on, you know that you like doing that:
- the 'coolness'
- the 'true mildness'
- the 'ripe, delicate taste and fragrance of smoking pleasure at its best'.
Right, where were we? Yeah, the whole thing screams what French literary (wankery) types call jouissance. Looking back at some of these ads, I can actually get some sort of sense of how something as unappealing (on so many levels) as smoking cigarettes managed to become so popular. If it weren’t quite so tragic, it rightly could be recognised of one of human history’s greatest achievements!
I also like the notion of 'more smoking for your money'. Being able to save while you smoke sure comes in handy for all of the lost hours that you'll need chained to the oxygen tank.
Comments
abominable!
I don't get that, I'd imagine if you smacked your head against a wall ten times a day, you'd get used to it. But that doesn't answer "why do you do it?"
ptowngirl
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