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Ads that I like #46



The descriptions in today’s ad are top notch. Only the best adman in the business could get some of this stuff across the line. As a lifelong non-smoker, for the most part the images promoted here are the antithesis of smoking in my mind.

Read the descriptions to yourself, and even better, read them in a husky, feminine voice. Go on, you know that you like doing that:
  • the 'coolness'
  • the 'true mildness'
  • the 'ripe, delicate taste and fragrance of smoking pleasure at its best'.
Oops, excuse me; I think I've just climaxed...

Right, where were we? Yeah, the whole thing screams what French literary (wankery) types call jouissance. Looking back at some of these ads, I can actually get some sort of sense of how something as unappealing (on so many levels) as smoking cigarettes managed to become so popular. If it weren’t quite so tragic, it rightly could be recognised of one of human history’s greatest achievements!

I also like the notion of 'more smoking for your money'. Being able to save while you smoke sure comes in handy for all of the lost hours that you'll need chained to the oxygen tank.
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Comments

Neva said…
I am in the floor laughing so hard cause this is so sad but so true...you are a very good writer.
26 May 2008 at 23:36
Gerald (SK14) said…
the power of advertising is ...

abominable!
27 May 2008 at 23:09
Kris McCracken said…
Every time that I say to smokers "how did you start, the only time I ever did it I was sick and it tasted revolting", they always say, "you get used to it".

I don't get that, I'd imagine if you smacked your head against a wall ten times a day, you'd get used to it. But that doesn't answer "why do you do it?"
30 May 2008 at 08:53
ptowngirl said…
Kris, you crack me up! When you said to imagine this being said in a husky, feminine voice, I immediately thought of Marge Simpson's twin sisters (they are chain smokers too). The thing that really cracked me up at the end was the "liars" label you attached to this post! :-)

ptowngirl
HamptonRoadsDailyPhoto.com
11 June 2008 at 16:13
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