This will hurt me...

I am always on the lookout for a doctor whose patients include many from the better class . No, I don’t what any pair of hands – however learned – that routinely run over filthy proletarian bodies . Yes, doctors who only treat the wealthy are infinitely better and more qualified than those that do not. That’s why this fellow’s advice is particularly pertinent. I mean, if even rich people get bad breath, what hope for plebs like you and I?

I like the subtly of this advertisement... the Enticement of a Skin More Precious than Personality or Cleverness ... Indeed, it's the oldest story in the book: the stunning blockhead perched in the corner surrounded by a gaggle of gents, while the intellectually superior - but aesthetically displeasing - lady sits alone in the corner, weeping inside. Know it people: surface not depth. Forget the books girls, concentrate on your anionic surfactant and H2O!

The market is a shifty bugger. There is obviously a limit to one’s ability to sell people stuff. Ultimately, people are going to get to a point where they don’t need anything more. The solution? Create a need! Now you, me and everybody else may well have gone on for thousands of years never having noticed the subtleties of life. Creases in our brow, different skin textures on our elbows, imprecise smells in our intimate parts... To a marketer, these aren’t the intangibles that make life, love and the whole shebang. These are opportunities to be exploited ! Have a crease in the corner of your eye? EVERYBODY IS LOOKING AT YOU! BUY THIS CREAM AND MAKE THEM STOP! Rough skin to protect the point of your elbow? YOU HAG! HOW CAN A MAN EVERY LOVE YOU? GET SOME OINTMENT ON THAT! Smell like a woman? HOW DARE YOU! YOU MAKE US ALL SICK! Modern life, it really is wonderful.