The market is a shifty bugger. There is obviously a limit to one’s ability to sell people stuff. Ultimately, people are going to get to a point where they don’t need anything more. The solution? Create a need!
Now you, me and everybody else may well have gone on for thousands of years never having noticed the subtleties of life. Creases in our brow, different skin textures on our elbows, imprecise smells in our intimate parts...
To a marketer, these aren’t the intangibles that make life, love and the whole shebang. These are opportunities to be exploited!
Have a crease in the corner of your eye?
EVERYBODY IS LOOKING AT YOU! BUY THIS CREAM AND MAKE THEM STOP!
Rough skin to protect the point of your elbow?
YOU HAG! HOW CAN A MAN EVERY LOVE YOU? GET SOME OINTMENT ON THAT!
Smell like a woman?
HOW DARE YOU! YOU MAKE US ALL SICK!
Modern life, it really is wonderful.