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Ads that I like: #87


The market is a shifty bugger. There is obviously a limit to one’s ability to sell people stuff. Ultimately, people are going to get to a point where they don’t need anything more. The solution? Create a need!

Now you, me and everybody else may well have gone on for thousands of years never having noticed the subtleties of life. Creases in our brow, different skin textures on our elbows, imprecise smells in our intimate parts...

To a marketer, these aren’t the intangibles that make life, love and the whole shebang. These are opportunities to be exploited!
Have a crease in the corner of your eye?

EVERYBODY IS LOOKING AT YOU! BUY THIS CREAM AND MAKE THEM STOP!

Rough skin to protect the point of your elbow?
YOU HAG! HOW CAN A MAN EVERY LOVE YOU? GET SOME OINTMENT ON THAT!

Smell like a woman?

HOW DARE YOU! YOU MAKE US ALL SICK!

Modern life, it really is wonderful.
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Comments

Roddy said…
To smell is unnatural. To stink, and some of these perfumes certainly do, is more refined. All in the name of vanity. Don't worry, I am just as guilty.
23 February 2010 at 12:51
Kris McCracken said…
It is stupid. People smell like people.
23 February 2010 at 15:07
yamini said…
You've hit the nail on its head...
23 February 2010 at 21:07
Kris McCracken said…
Yamini, and it comes in all manner of ways. My favourite is the art of making women feel like there is something wrong with them having features like a woman (i.e. thighs, hips etc...)
27 February 2010 at 07:56
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