Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their stories.

Echidna on the prowl. Melbourne Zoo, April 2011.

No not an enchilada. Nor an anteater. Not a hedgehog. And no, it isn't a porcupine. It is not a practical joke, pincushion or extradimensional being who only can reach Earth's reality through a schism in time and space.

It is a monotreme. It lays eggs, but feeds its baby milk. It feeds its baby milk but it doesn't have nipples. It is an echidna. They live in Tasmania, but don't make very good pets.