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Ads that I Like #18

This one I find rather distressing. As the father of a boisterous child, I can see this sort of accident happening. Exactly why Pears feel that the image of some unfortunate, distressed child, in the throes of anguish immediately after an accident, would be a good selling point for their soap is slightly beyond my comprehension. Really, looking at that big copper bathtub, it isn't too far outside the realms of possibility to imagine a severed spine, broken legs, punctured spleen and so on.

If this is to serve as a warning to all wayward children about the hazards of fooling about at bath time, fair enough. But the frankly shocking and miserable image of a injured and distraught infant may be counterproductive in getting the wee ones into having a wash. Hell, it might even put their parents off ever giving them a bath again!


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Jonathan B. Singer, Ph.D., LCSW said…
Kris - you're right. A disturbing ad. Wouldn't fly these days.

Thanks for your kind words about the Social Work Podcast. If you think it is a good resource, I'd be very happy for you to blog about it.

Best,

Jonathan
20 February 2008 at 14:09
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