You just have to admire the sheer brazenness of this ad. There's no doubt in my mind that – by this point – Philip Morris as an organisation would be aware of the link between smoking and cancer, respiratory diseases, diseases of the cardiovascular system and no doubt many other potential problems, the ad itself suggests it ("far less irritation to the smoker's nose and throat").
So in the face of that (assumed) knowledge, to actually run with a 'safety first' line when you're essentially selling a long and unpleasant death? BRAVO Philip Morris, bravo...
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