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Ads That I Like #22



This is a poster that appeared during the Spanish Civil War, seems to be encouraging roosters and their girlfriends to have more and more little chicks. Perhaps there was some grand plan to train and arm these revolutionary offspring and send them to the front to tackle Franco and his troops. Or perhaps there wasn't.

Anyway, I am a sucker for chickens, especially cute little fluffy ones, and I feel that this is a good companion piece to the last ad that I posted, which I lovingly titled “Soviet Cock”. I’ve no doubt that a crucial factor undermining the eventual goal of communist domination of the entire globe was not enough chickens. Or at the very least, a lack of revolutionary zeal in the chickens that were produced.

Now if you doubt my reasoning, and are actually interested in the real story behind this poster, the title maybe gives it away. “Intensificar la reproducción es hacer obra revolucionaria” pretty much translates as “Intensifying reproduction is revolutionary work”.

The poster was released during a campaign called the Batalla del Huevo [the Battle of the Egg], in the winter of 1937, and was designed to increase egg production within the Republican areas of Spain.

The ever-enlightening Visual Front collection at UCSD expands, perhaps not as far from my first thoughts as some would think:
In this image the rooster and hen hold their heads high and stick out their chests, manifesting their pride. They act as if they realise that producing so many chicks will directly contribute to the sustenance of the Republic, and thereby feed the revolution.

To read on, follow the link here.
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