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Ads that I like #80


Wow-ee, would you just take a look at that shoe polish!

Yes-siree, some mighty fine shoe polish there.

Hey, let me have a look at that again [crosses legs uncomfortably]. Hmmmm, a free shine cloth.

A free shine cloth you say? Hmmmm, I better have another look at that ad...

There is one thing for sure, this advert certainly gets you thinking about shoe polish!

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yournotalone said…
An old technique in commercials and adds;D

1. You have a new product and you want people to feel about it in a certain way - perhaps feel good.
2. You take something that people or your target group already feels good about - perhaps seeing sexy women, and attach or stick it on your product.
3. Men seeing sexy women on your product will feel good - this is what you want!
2 March 2009 at 14:55
Kris McCracken said…
Aigars, spot on. Only now I've just gone and bought four tubs of shoe shine, and I don't even own any shoes!

That girl was very brave choosing that outfit to go bowling in though. An accident is bound to happen and I cannot afford to be looking away when it does!
2 March 2009 at 15:01
Sue said…
I just got a longing for a milkshake!???? Uuuhh!!!
2 March 2009 at 17:41
Kris McCracken said…
Sue, what flavour?

A free shine cloth!!!

Now I've got five tins of shoe shine!
2 March 2009 at 18:38
Sue said…
Vanilla.

It's enough to make a grown boy stop wearing runners!

Hope she doesn't have a wardrobe malfunction à la Tara Reid/Sophie Marceau/Lindsay "Firecrotch" Lohan/Janet Jackson et al. Or is that....we hope she DOES!!! Tsk! Tsk!
2 March 2009 at 21:44
Kris McCracken said…
Sue, I saw a near wardrobe malfunction on the bus the other day. That was enough to turn a man's hair grey(er).
3 March 2009 at 09:17
yamini said…
you bet!!!!
Shoe polish is the first thing that would come to anybody's mind, Really now!!!!
4 March 2009 at 21:05
Kris McCracken said…
Yamini, why do you hate shoe polish? ;)
5 March 2009 at 08:26
yamini said…
Ha ha ha ha...

But u seem to be in love with shoe polish.. right???
6 March 2009 at 23:02
Kris McCracken said…
Yamini, I love shoe polish, yes. This brand especially!
7 March 2009 at 10:43
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