I will wager that these two fellows have told their wives:
"Love, I need some exercise. It's not good enough that we go about living our empty, sedentary lives, eating rubbish, drinking too much wine and generally carrying on like teenagers.
No, things are going to change!
That's why I've invested in these top of the range high tech, carbon fibred sneakers! They way I look at it, the three hundred bucks I paid is an investment."
Then they opt to powerwalk down to the local greasy spoon and feast on a fry up.