Tuesday, June 22, 2010
Ads that I DON'T like: #104
Perhaps the only way that you could trump the obnoxious and boorish racism at the base of today’s advertisement for coffee would indeed be eschewing coloured models at all!
I am sure that Maxwell House’s logic was one rooted in the question of why even bothering use a primitive savage when you can find two perfectly decent and upstanding white folk, get them to open up the can of boot polish and blacken themselves up for our amusement?
Dare I suggest that – tub of Kiwi aside – you would struggle to find two more Caucasian-looking characters than these two Uni revue rejects?
I hate this ad.