Ads that I like: # 108

As we have seen demonstrated countless times on the journey that is Ads that I like…, nothing quite so defines the advertising industry as the promulgation of guilt.

Like unhappiness, shame and self-loathing; guilt has proven to be an effective motivational tool in wrenching open wallets over the past century or so. Of course, like any from of resource extractions, some sources are better than others.

Like the copper-rich mountains of Chile, gold-strewn hills of North America’s west, or zinc deposits of Tasmania’s west coast; the seemingly endless source of maternal guilt has proven to be a money spinner for innumerable advertising executives, snake oil salesmen, flim-flam man and confidence trickers throughout history.

Who could possibly fail to be moved by the notion that by simply touching your child, you are harming it. Every interaction, caress and soothing embrace could prove deadly!

Mothers of the world unite! Buy this product or you stand to hurt your child! Now, what kind of mother fails to act in the face of the rational, scientific fact of microbes, germs and threats that are invisible to the naked eye!

Comments

Magpie said…

So true! They're despicable and we fall for it everytime.

27 July 2010 at 14:21

Roddy said…

Weren't/aren't we lucky to have all these cleaning products? No matter how dangerous to our health.

27 July 2010 at 16:54

Kris McCracken said…

They are shockers, aren't they?

4 August 2010 at 17:47

Ah, Joe, you never knew the whole of it...

I still have the robot on the job. Here you can see the Tasmanian Museum and Art Gallery . And here is a poem: Soliloquy for One Dead Bruce Dawe Ah, no, Joe, you never knew the whole of it, the whistling which is only the wind in the chimney's smoking belly, the footsteps on the muddy path that are always somebody else's. I think of your limbs down there, softly becoming mineral, the life of grasses, and the old love of you thrusts the tears up into my eyes, with the family aware and looking everywhere else. Sometimes when summer is over the land, when the heat quickens the deaf timbers, and birds are thick in the plumbs again, my heart sickens, Joe, calling for the water of your voice and the gone agony of your nearness. I try hard to forget, saying: If God wills, it must be so, because of His goodness, because- but the grasshopper memory leaps in the long thicket, knowing no ease. Ah, Joe, you never knew the whole of it... I like Bruce Dawe. He just my be my favourite Austral...

There was nothing left. No reason, no conscience, no understanding; even the most rudimentary sense of life or death, good or evil, right or wrong.

Here is a self portrait. I’m calling it Portrait of a lady in a dirty window . Shocking, isn’t it? However, it is apt! Samhain , Nos Galan Gaeaf , Hop-tu-Naa , All Saints , All Hallows , Hallowmas , Hallowe'en or HALLOWEEN . It’s Theme Thursday and we’re talking about the festivals traditionally held at the end of the harvest season. Huh? No wonder Australians have trouble with the concept of HALLOWEEN. For the record, in my thirty-two L O N G years on the planet, I can’t say I’ve ever seen ghosts ‘n goblins, trick ‘n treaters or Michael Myers stalking Tasmania’s streets at the end of October. [That said, I did once see a woman as pale as a ghost turning tricks that looked like Michael Myers in late November one time.] Despite the best efforts of Hollywood, sitcoms, and innumerable companies; it seems Australians are impervious to the [ahem] charms of a corporatized variant of a celebration of the end of the "lighter half" of the year and beginning of the "darke...

In dreams begin responsibilities.

A life at sea, that's for me, only I just don't have the BREAD. That's right, Theme Thursday yet again and I post a photo of a yacht dicking about in Bass Strait just off Wynyard. The problem is, I am yet again stuck at work, slogging away, because I knead need the dough . My understanding is that it is the dough that makes the BREAD. And it is the BREAD that buys the yacht. On my salary though, I will be lucky to have enough dough or BREAD for a half dozen dinner rolls. Happy Theme Thursday people, sorry for the rush.

This will hurt me...

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