Skip to main content

Ads that I like: # 108


As we have seen demonstrated countless times on the journey that is Ads that I like…, nothing quite so defines the advertising industry as the promulgation of guilt.

Like unhappiness, shame and self-loathing; guilt has proven to be an effective motivational tool in wrenching open wallets over the past century or so. Of course, like any from of resource extractions, some sources are better than others.

Like the copper-rich mountains of Chile, gold-strewn hills of North America’s west, or zinc deposits of Tasmania’s west coast; the seemingly endless source of maternal guilt has proven to be a money spinner for innumerable advertising executives, snake oil salesmen, flim-flam man and confidence trickers throughout history.

Who could possibly fail to be moved by the notion that by simply touching your child, you are harming it. Every interaction, caress and soothing embrace could prove deadly!

Mothers of the world unite! Buy this product or you stand to hurt your child! Now, what kind of mother fails to act in the face of the rational, scientific fact of microbes, germs and threats that are invisible to the naked eye!

Comments

Magpie said…
So true! They're despicable and we fall for it everytime.
Roddy said…
Weren't/aren't we lucky to have all these cleaning products? No matter how dangerous to our health.
Kris McCracken said…
They are shockers, aren't they?

Popular posts from this blog

If you want to be loved, be lovable.

Henry admires the view.

Zeal, n. A certain nervous disorder afflicting the young and inexperienced. A passion that goeth before a sprawl.

Here I have tried my hand at the homemade sepia-toned photo. I wasn’t happy with the way that the sun had washed out some of the colours in the original, so had a bit of a fiddle because I like the look on Henry’s face, and didn’t want to pass on posting it. I have a tip for those of you burdened with the great, unceasing weight of parenthood. I have a new recipe, in the vein of the quick microwaved chocolate cake . Get this, microwaved potato chips . I gave them a run on Sunday, Henry liked the so much I did it again last night. Tonight, I shall be experimenting with sweet potato. I think that the ground is open for me to exploit opportunities in the swede, turnip, carrot and maybe even explore in the area of pumpkins. Radical, I know. I’m a boundary-pusher by nature. It's pretty simple, take the potato. Slice it thinly (it doesn't have to be too thin, but thin enough). Lay the slices on the microwave plate, whack a bit of salt over the top and nuke the buggers for five minut

Ah, Joe, you never knew the whole of it...

I still have the robot on the job. Here you can see the Tasmanian Museum and Art Gallery . And here is a poem: Soliloquy for One Dead Bruce Dawe Ah, no, Joe, you never knew the whole of it, the whistling which is only the wind in the chimney's smoking belly, the footsteps on the muddy path that are always somebody else's. I think of your limbs down there, softly becoming mineral, the life of grasses, and the old love of you thrusts the tears up into my eyes, with the family aware and looking everywhere else. Sometimes when summer is over the land, when the heat quickens the deaf timbers, and birds are thick in the plumbs again, my heart sickens, Joe, calling for the water of your voice and the gone agony of your nearness. I try hard to forget, saying: If God wills, it must be so, because of His goodness, because- but the grasshopper memory leaps in the long thicket, knowing no ease. Ah, Joe, you never knew the whole of it... I like Bruce Dawe. He just my be my favourite Austral